Entrepreneurial journey

daily wage worker often gets jealous with the successful business man. Their attire, tonality, possessions, recognition in the society, etc.  

I want those who aspire to be an entrepreneur to know these salient steps to be successful. It’s all about mind power and blessings.  

It’s easy to start your ventureout of your ideawith no capital. You can start in partnership, team building or on support of free technology available. I know many in Kerala who started Coaching centres using online platformsfor free. Their knowledge was the investment. There are many who started freelancing, MLM, etc with their friends. There are many who started native cuisines and pastry takeaways at house. 

It’s easy to bag a few orders in the beginning. But with time inorder to scale up your business, you need experts and capital. In this stage many entrepreneurs loose their strength. 🙂 

got a Ad poster in 2019, it was that of an upcoming car dealership in my city – The Derik Motors. I was planning to exchange my car that time. But since I invested in a new company, I didn’t make a move to contact the dealership. Two years later I decided to exchange my car. I approached the TATA dealership in my city. There was two dealers. And you might have already guessed, I purchased car from the Derik Motors, for the very gut feel, I know them. Actually the other dealership was in the market longer than the latter dealership. It took long two years for Derik Motors to realise their marketing effort with which they tried to reach me. So marketing and branding is time consuming. One entrepreneur must learn to sustain in the market to realise conversion 

As I drive through my city, I found pluck cards on trees, electricity posts, etc. At first, I identified it as pizza. After a while I recognised it is that of a new brand – Oyalo. I didn’t spotted a single shop that of Oyalo. Later, very recently we went to a mall in my city and after shopping, decided to have dinner. We going through the food stalls noticed one Oyalo stall, I recognised it from the pluck cards, I used to see for more than six-seven months. I decided to give it a try. It was the holy month before Easter, so I was looking for a vegan diet. Oyalo happened to be a completely vegan pizza shop. I like the employee there for his pleasing nature and interest in educating me about the speciality of Oyalo pizza’s. He didn’t forget to take feedback while we were leaving. A good experience 😍. They have two- three shops in city and also available online.  

Branding and Marketing efforts should be constant and one should learn to sustain to become successful in a business.🌿  


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Vishal Sam Varghese

Vishal sam Varghese is the Chief Executive Officer(CEO) of Outshine®. he did his Digital Marketing certification from Google and Diploma from Shaw Academy. His strengths are content writing, entrepreneurship, SEO, SMM, etc. The publication done by him on Amazon Publications is ‘What it takes to learn from the PRO’.

My experience includes as Relationship officer at Pioneer Motors, Trivandrum to Mentor at RSCP – Innovation Hub, Calicut

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